Communicate effectively through your website
Websites are perhaps one of the most important advertising and marketing tools available to promote yourself or your business. A website is like an extended advertisement or promotional brochure that is available to people all over the world.
Like a promotional brochure or advertisement, your website should clearly communicate a message to your client. After visiting your website, a client should have a detailed understanding about what you offer, your product, or your cause. Whatever the focus of your website, it is important that you communicate this message to your clients efficiently and effectively.
Steps to communicating your message effectively
1. Decide the purpose of your website
What is your website about?
What do you have to offer?
Who are your clients?
What markets would you like to target?
The reason for publishing a website, the main topic of your web page, and the primary demographic of your clients will shape the way your website communicates in style, language, and accessibility (how your website is read and navigated).
2. Write a little about your company and your purpose statement
Concise language is best for websites
Write in a manner that the majority of your clients will understand
Put the most important things first
Write about your company as if you were writing a promotional brochure. Highlight the important aspects of your company and what you offer. Remember to focus on the most important aspects first. The first sentence on your website should resemble a purpose statement. While writing, rethink the questions in step 1.
3. Divide your text
Look at the natural flow of your writing, can you divide the text into sections?
Group like topics together and separate distinct subjects
Small sections of text are easily managed by most web surfers. Many internet users become quickly bored with large sections of text and extremely long pages. Try to keep sections short and to one point or topic.
4. Go through your text with your web designer
Now that you have written some text about your company, your web designer will have a better idea of what you have to offer and the message that you should try to communicate with your website. Your web designer can suggest subjects that you should elaborate on or eliminate.
Website text is very useful to web developers because they may not clearly understand what your company purpose is or your specialties. By writing a clear, concise description of yourself or your business, you are ensuring that your website will be well constructed to display your purpose and qualifications.
Next: Structure of your website
Like a promotional brochure or advertisement, your website should clearly communicate a message to your client. After visiting your website, a client should have a detailed understanding about what you offer, your product, or your cause. Whatever the focus of your website, it is important that you communicate this message to your clients efficiently and effectively.
Steps to communicating your message effectively
1. Decide the purpose of your website
What is your website about?
What do you have to offer?
Who are your clients?
What markets would you like to target?
The reason for publishing a website, the main topic of your web page, and the primary demographic of your clients will shape the way your website communicates in style, language, and accessibility (how your website is read and navigated).
2. Write a little about your company and your purpose statement
Concise language is best for websites
Write in a manner that the majority of your clients will understand
Put the most important things first
Write about your company as if you were writing a promotional brochure. Highlight the important aspects of your company and what you offer. Remember to focus on the most important aspects first. The first sentence on your website should resemble a purpose statement. While writing, rethink the questions in step 1.
3. Divide your text
Look at the natural flow of your writing, can you divide the text into sections?
Group like topics together and separate distinct subjects
Small sections of text are easily managed by most web surfers. Many internet users become quickly bored with large sections of text and extremely long pages. Try to keep sections short and to one point or topic.
4. Go through your text with your web designer
Now that you have written some text about your company, your web designer will have a better idea of what you have to offer and the message that you should try to communicate with your website. Your web designer can suggest subjects that you should elaborate on or eliminate.
Website text is very useful to web developers because they may not clearly understand what your company purpose is or your specialties. By writing a clear, concise description of yourself or your business, you are ensuring that your website will be well constructed to display your purpose and qualifications.
Next: Structure of your website
posted by XP Mallorca at
1:05 PM
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