Applying graphic design to your website
Graphics, color schemes and web page structure varies greatly between sites. Some of these graphic design elements are dictated by the content of your text or the purpose of your company. Some design elements may apply favorably to your website because of your products' genre, while some graphics may not fit the theme of your site. There is no immutable equation for determining the graphic design of a website, but there are some steps you can take to reveal a favorable theme and design for your website.
Steps to finding your design theme
1. Take a closer look at your logo
Provided that you are planning to keep the same company logo that you currently use, you should take your first design inclinations from your logo design. Since your logo will be included on your website, you need to incorporate the same design motives in your website that have used in your logo. Look at colors, graphics, and fonts in your logo. Some elements can be tweaked to fit into a website (like colors) while others cannot (like graphics).
2. Look through your company literature and marketing campaigns
What design elements have proven effective for you in the past? Are there similarities in your most successful advertisements? Perhaps you use the same headline text or a stellar photo that draws the attention of your client. Again, look at colors, graphics, and fonts. How do these design elements fit with your logo?
3. Look at the competition
Take a look through the websites of competing companies or websites that are of similar topics to your website. How are these sites designed. Do you see any graphics that you really like? Do the colors convey a mood that you would like to use in your website as well? Look at how the page is constructed, how is the important information presented? What elements of the website do you like?
4. Assimilate these ideas into a congruent theme
Try to compile the colors, graphics, and text from your logo, your advertisements, and competitive websites. Find the similarities and throw out the elements that conflict in mood or style.
Your web designer can help you to compile the various design elements into an effective website theme. Speak with your design consultant for ideas of how to design your website with a smooth theme and a constant mood.
Next: Writing website text
Steps to finding your design theme
1. Take a closer look at your logo
Provided that you are planning to keep the same company logo that you currently use, you should take your first design inclinations from your logo design. Since your logo will be included on your website, you need to incorporate the same design motives in your website that have used in your logo. Look at colors, graphics, and fonts in your logo. Some elements can be tweaked to fit into a website (like colors) while others cannot (like graphics).
2. Look through your company literature and marketing campaigns
What design elements have proven effective for you in the past? Are there similarities in your most successful advertisements? Perhaps you use the same headline text or a stellar photo that draws the attention of your client. Again, look at colors, graphics, and fonts. How do these design elements fit with your logo?
3. Look at the competition
Take a look through the websites of competing companies or websites that are of similar topics to your website. How are these sites designed. Do you see any graphics that you really like? Do the colors convey a mood that you would like to use in your website as well? Look at how the page is constructed, how is the important information presented? What elements of the website do you like?
4. Assimilate these ideas into a congruent theme
Try to compile the colors, graphics, and text from your logo, your advertisements, and competitive websites. Find the similarities and throw out the elements that conflict in mood or style.
Your web designer can help you to compile the various design elements into an effective website theme. Speak with your design consultant for ideas of how to design your website with a smooth theme and a constant mood.
Next: Writing website text
posted by XP Mallorca at
10:17 AM
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